EXPERIENCE
Senior Graphic Designer
UW Medicine Strategic Marketing & Communications
• Launched campaigns that increased social media engagement 10x and collected 2,400 new, very engaged email subscribers
• Working in the in-house group, I steered the improvement of the brand-review process to speed approval/production of materials
• Created gold-medal winning healthcare marketing for Right as Rain
Senior Graphic Designer
Northwest Hospital & Medical Center
• Drove the transition of brand to new UW Medicine standard
• Improved UI/UX for UW Medicine brand site in rolling updates
Freelance Art Director
• Streamlined UI design and user experience for a car seat
manufacturer
• Developed UI for new-media app allowing for richer movie
experiences from the couch
Senior Art Director
DNA Brand Mechanics
• Strategic B2B and B2C marketing for tech and dot-com clients
• Delivered creative solutions via product naming exercises for
Pyramid Breweries
Art Director
Ogilvy & Mather, New York
• Art directed worldwide ad campaigns to launch e-business as a term that was used agnostically across the tech world
• High-tech and consumer brand work included IBM Software, IBM Small to Medium Business, IBM Business Partners, Tivoli, Lever, General Mills, and other agency clients
Art Director
CF2GS, Seattle & Portland
• Acquired a broad diversity of experience with a varied client base in a rapidly growing agency.
EDUCATION
School of Visual Concepts Seattle, WA
Design for UX, Adobe After Effects for Design, Content Marketing Seminar, Designing Infographics From Concept to Completion,
UX Prototyping with Axure, User Experience, Advertising Concepts
Oregon State University Corvallis, Oregon
Bachelor of Science in Graphic Design
SKILLS
Advertising
Brand Development
Print and Digital Collateral
Emails
Social Media Campaigns
UI/Landing Pages
Animations
OOH
Logo Design
Typography
Mentoring
SOFTWARE
Adobe Creative Suite
InDesign
Illustrator
Photoshop
After Effects
Xd
Acrobat
Figma
Sketch
Mvix CMS
WordPress CMS
Microsoft Office Suite
Wrike (project management)
HTML/CSS
AWARDS
Gold Healthcare Advertising Award for the print edition of Right as Rain Magazine
Silver Healthcare Advertising Award, COVID Marketing Campaign Category, for 90 Days on the Front Line
Finalist for Content Marketing Awards’ Best New Publication Design
Silver eHealthcare Leadership Award for Best Digital Marketing Campaign: 2019, Hospital System
Julie Elting Wessel | 206.947.4831 | julie[at]wesselting.com